Go for No! Yes is the Destination, No is How You Get There

By | October 29, 2017
Go for No! Yes is the Destination, No is How You Get There Author Richard Fenton
ISBN-10 0966398130
ISBN-13 9780966398137
Year 2007-04-04
Pages 80
Language English
Publisher Courage Crafters
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In a world inundated with sales books on getting to yes this book recommends just the opposite focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success Go for No chronicles four days in the life of fictional character Eric Bratton a call reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there But this house doesn t belong to just anyone It belongs to him a wildly successful ten years in the future version of the person he could become if he learns to overcome his self limiting beliefs and overcome his fear of failure Through the dialogue of the two main characters the authors have fashioned an entertaining story to present the key concepts essential to sales success Readers learn What it takes to outperform 92 of the world s salespeople That failing and failure are two very different things Why it s important to celebrate success and failure How to get past failures quickly and move on That the most empowering word in the world is not yes it s NO Written to be intentionally short and to the point Go for No is a quick fun read with valuable lessons that can change the way you think sell and live

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