How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World

By | October 29, 2017
How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World Author Michael Bierut
ISBN-10 0062413902
ISBN-13 9780062413901
Year 2015-11-03
Pages 320
Language English
Publisher Harper Design
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The first monograph design manual and manifesto by Michael Bierut one of the worlds most renowned graphic designersa career retrospective that showcases more than thirty five of his most noteworthy projects for clients as the Brooklyn Academy of Music the Yale School of Architecture the New York Times Saks Fifth Avenue and the New York Jets and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career Protg of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram Michael Bierut has had one of the most varied and successful careers of any living graphic designer serving a broad spectrum of clients as diverse as Saks Fifth Avenue Harley Davidson the Atlantic Monthly the William Jefferson Clinton Foundation Billboard Princeton University the New York Jets the Brooklyn Academy of Music and the Morgan Library How to Bieruts first career retrospective is a landmark work in the field Featuring more than thirty five of his projects it reveals his philosophy of graphic designhow to use it to sell things explain things make things look better make people laugh make people cry and every once in a while change the world Specially chosen to illustrate the breadth and reach of graphic design today each entry demonstrates Bieruts eclectic approach In his entertaining voice the artist walks us through each from start to finish mixing historic images preliminary drawings including full size reproductions of the notebooks he has maintained for more than thirty five years working models and rejected alternatives as well as the finished work Throughout he provides insights into the creative process his working life his relationship with clients and the struggles that any design professional faces in bringing innovative ideas to the world Offering insight and inspiration for artists designers students and anyone interested in how words images and ideas can be put together How to provides insight to the design process of one of this centurys most renowned creative minds

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