Marketing 2016

By | March 21, 2018
Marketing 2016 Author William M. Pride
ISBN-10 1285858344
ISBN-13 9781285858340
Year 2015-01-08
Pages 832
Language English
Publisher South-Western College Pub
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Pride and Ferrell s MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging reader friendly presentation This popular proven book helps readers develop the knowledge and decision making skills they need to succeed in today s competitive business environment MARKETING 2016 delivers in depth coverage of fundamental marketing concepts and strategies along with practical applications and real world examples including up to date material on social networking digital marketing social and environmental responsibility globalization entrepreneurship and marketing in times of transition The current edition also features a new chapter on managing services and branding a new section exploring the importance and uses of Big Data updated chapter objectives and access to new Ask a Marketer videos to introduce key concepts Perfect for readers of all backgrounds and interest levels MARKETING 2016 is an essential resource for career success

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