Nudge: Improving Decisions About Health, Wealth, and Happiness

By | June 17, 2017
Nudge: Improving Decisions About Health, Wealth, and Happiness Author Richard H. Thaler
ISBN-10 014311526X
ISBN-13 9780143115267
Year 2009-02-24
Pages 312
Language English
Publisher Penguin Books
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For fans of Malcolm GladwellsBlinkand Nobel Prize winner Daniel KahnemansThinking Fast and Slow a revelatory new look at how we make decisionsMore than 750 000 copies soldANew York TimesbestsellerAnEconomistBest Book of the YearAFinancial TimesBest Book of the YearNudge is about choiceshow we make them and how we can make better ones Drawing on decades of research in the fields of behavioral science and economics authors Richard H Thaler and Cass R Sunstein offer a new perspective on preventing the countless mistakes we makeill advised personal investments consumption of unhealthy foods neglect of our natural resourcesand show us how sensible choice architecture can successfully nudge people toward the best decisions In the tradition of The Tipping Point and Freakonomics Nudge is straightforward informative and entertaininga must read for anyone interested in our individual and collective well being

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